Photos that SELL: How to do a clothing line photoshoot
So you’ve spent months designing the products and now you’re wondering how to do a professional (and successful) clothing line photoshoot. After all, when your potential customer can’t touch or try the clothing, your photoshoot is crucial to success.
We’re here to help!
Nothing drives an impulse buy like a truly beautiful product shot. But it isn’t as simple as packing your product into a case and hitting the studio (even at Blend). Prepare for your clothing line photoshoot with our simple guide, and you’ll have the best shots ready for web launch.
How to do a photoshoot for a clothing line in four simple steps…
- The Concept
Begin with some in-house planning. What is the mood of your new collection? Who is your audience and what are their aspirations? Get ready to dive into your customer analysis. Studying your target market enables you to identify their values – and THESE will help you to form a concept to sell your clothing line collection. You’ll doubtless know most of this, but it helps to write it all down. Is it fun or smart, indoor or outdoor? Where will customers wear your clothing line – and what will they be doing? Are they facing any challenges (do they want clothing that is robust and waterproof, or clothing that is office-appropriate)? This may seem very in-depth, but knowing your customer is key to persuading them to buy your product. Don’t forget to see what they’re seeing. What are your key competitors doing, and how can you be better?
There are two types of clothing line photoshoot.
You may wish to use a model for your clothing line photoshoot, but you will also need to create product shots.
Your fashion photoshoot provides the aspirational basis for selling the collection. It features your hero products and on-brand styling in an appropriate location. It should harmonise with the vision and values of your brand.
To keep costs down, you can shoot your products using an ‘invisible mannequin’. That’s a mannequin that is removed from the shot during production. It gives shape to your clothing but needs no makeup or hairstyle. This type of clothing line photoshoot is extremely popular at the moment, because it is efficient but also because it presents products in an unbiased way. (In other words, your customers are able to visualise the product on themselves more easily.)
- Be Creative. Be different.
Draw inspiration from your fellow brands, but don’t be a copycat. Looking for the very best clothing line photoshoot ideas? Try brainstorming with your closest colleagues. Have you considered movement? Background? Even animated GIFs? There’s no such thing as a bad idea. Bring in some unusual props (we have used bright vegetables when photographing kids’ clothing – and wooden hands to suspend hangers!). For inspiration try street style blogs, Instagram product shots, and Pinterest.
Tired of searching for clothing line photoshoot ideas? At Blend we’ve worked with a portfolio of top brands and our experienced photographers really know what works. So if you’d like a fresh opinion give us a call – we can supply creative direction for your photoshoot, or work with you to create something amazing.
- Make it Perfect – sell it better.
Remember the little extras that will help your clothing line photoshoot to run smoothly. You’ll need to steam, style and arrange your product to display it at best advantage. Arm yourself with a steamer, polish, brushes, needle and thread and spare buttons. At Blend we do this as part of our shoot. As well as shooting each clothing product in isolation, you may wish to consider assembling some outfits, which will help you to upsell on the website. (That’s when a customer adds extras to their basket because they’ve been inspired by a complete look.) You can arrange your ensemble on an invisible mannequin, laying flat, or on a model.
- Don’t forget the details
Now that you’ve done the preparation, don’t rush through your photoshoot. Remember that the customer doesn’t know each product as well as you do. And they might not read your carefully-prepared description when they’re browsing on a smartphone. So it’s your job to photograph every detail, no matter how insignificant it seems: a quality button, unusual lining or a neatly stitched cuff will help to close the sale (or reinforce the perception of quality). Don’t leave your customers with unanswered questions. A drop of water on a lapel is a nice way to show that your jacket is water-resistant. A shoe might need to be propped up to display the sole or depth of heel. It can be useful to prepare a list of features for each product, and tick them off as you photograph each one.
We hope we’ve given you some helpful tips for running a photoshoot for your clothing line. If you’re looking for expert and affordable clothing line photography, Blend is available to manage the entire photoshoot. Give us a call or read all about it here!