Sampling

There is no question that sampling consumables works.

Rather, ethnic and health conscious consumers can often be better reached via establishments they frequent.

Example: Ethnic demographic group-houses of worship, night clubs, street fairs and hair salons.

Health conscious demographic group-Health food stores, Health clubs, yoga and pilate studios,Triathalons and green events.

Try it! You'll like it!

Free product sampling works! Sampling is the art of distributing free products and information to consumers that brands really want to reach. One marketing survey of annual promotion practices notes that 9 out of 10 manufacturers use sampling to introduce new products, launch line extensions, and build their consumer franchises.

Unfortunately, research indicates that general market sampling programs reach fewer than 25 percent of ethnic and the health conscious consumers Blend Studios can reach market segment with nontraditional, grassroots sampling strategies. Using new tools and techniques like micro-marketing has helped leading brands increase product sales and market share.

Why target ethnic and educated health conscious consumers with free product samples and promotions?

• Brand loyalty among ethnic and health conscious consumers is high — once these consumers like a brand, they remain there.
• The ethnic, urban and health conscious segment of the population is the fastest growing consumer group.

Blend Studios works with market managers and field representatives in the top 30 urban markets in the United States. These professionals utilize a variety of tools to distribute free product samples, product literature, and promotional ooffers. Street corner distribution, implementing branded mobile vans and SUV's and Green vehicles and awareness of local markets and population diversity. We conduct these programs nationally, regionally, or locally — in the market or markets of your choice.

Work with Blend Studios and its Partner Companies to gain access to the most dynamic growth segments in America — urban, ethnic and health conscious markets.

Whether your need is for free product sampling, retail merchandising, consulting, or information distribution, Blend Studios can tailor a program for you.

Blend Studios is located in Rochester New York. The firm has field marketing managers and bilingual merchandising representatives in the Top 30 markets nationwide.

"Manufacturers are desperate to get trial. There's a lot of new products and sampling is the fastest and most cost-effective way to convert customers," says Art Averbook, president of Co-op Promotions and co-chair of the PMA's Product Sampling Council.

The recent sampling trends have grown stronger: Manufacturers are sampling in more venues than ever before; they are trying to cut costs by making programs co-op; and they continue to look for ways to better target their programs.

Contact Blend Studios about how your company can benefit from its sampling and distribution strategies.