Learn to Serve with Character

Question:
What kind of brand will encompass the warm, friendly message of the Learn to Serve with Character student outreach program? How can the innocence of childhood be captured in a professional and respectable final product?

Back Story:
Project Manager Laura Rog of the New York Albion Central School District presented the unique challenge of creating a warm, friendly, and consistent brand for Learn to Serve with Character, an outreach program that specializes in teaching students to help others, work together in a positive setting and foster an attitude of caring and friendliness.

The brand needed to be distinct and consistent through a variety of mediums. Once created, the logo needed to be used on letterhead for each of the districts involved with the program, maintaining consistency.

Answer:
In order to present the committee with a varied pool of ideas, several different designs paths were initially pursued. The logo needed to be friendly and warm while at the same time professional enough to satisfy the expectations of the School Board.

Various logos were submitted using childrenís drawings, organic designs, and basic shapes to find the perfect match for the organization.

Execution:
Caring, helping, working togetherÖWe ultimately chose a circle of hands as a symbol of the organization. Its simple and natural look portrayed the idea of people working together to help others. A circular design was used to illustrate the ideas of unity and reaching outward to the community.

Finally, the bold colors were chosen to be very eye catching and reminiscent of childhood painting. The strong symmetry of the piece gave the logo a strong professional appeal as well.

Result:
The end result was a refined symbol for what the program stands for. It was pleasing to the eye, memorable, timeless and, most importantly, consistent with the message of the Learn to Serve with Character program.

The final project, logo and letterhead was constructed, printed and delivered to Laura in hardcopy and digital format for easy reproduction at a later date.
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